Hector Muelas is a brand and creative executive with a 20-year career across advertising, marketing, and executive leadership. He has led transformative initiatives for Apple, LVMH, and Nike, combining expertise in brand strategy, storytelling, innovation, and cultural insight to deliver lasting impact.

As Global Chief Brand Creative Officer at Tiffany & Co., Hector oversees global creative for the LVMH-owned jeweller and serves on both the executive committee and the Tiffany Foundation’s board. Previously, he held senior roles at Apple, leading global creative for Apple Watch and later for services including Apple TV+, Music, News, Arcade, Fitness, and Podcasts. Earlier, he was a Creative Director at CAA and Wieden+Kennedy.

Hector has lived and worked in San Francisco, Berlin, Amsterdam, London, Paris, Los Angeles, and New York. His work has been recognized by Cannes Lions, One Show, ADC, Effies, D&AD, Clios, Webbys, and LIA.

He has been honored by Otis College of Art and Design, named among Adweek’s 50 CMOs of 2022, and featured in publications including Gestalten’s Designing Brands. His work has been shown at major film and art festivals, and is part of the permanent collections of MoMA in New York and MAMCO in Geneva.