Julie Hogan is Vice President of Global Brand Experiences at Meta, leading an award-winning global team that brings Meta’s vision to life through immersive experiences and powerful storytelling across Facebook, Instagram, Threads, and WhatsApp . Over the past decade, she has helped build and scale Meta’s global experiential and industry marketing practice—expanding from an advertiser-focused capability into a company-wide engine that spans AI, Reality Labs, and key business priorities. She also oversees Meta’s immersive retail experiences, showcasing the company’s strategic vision for AI wearables and new forms of connection.

Before joining Meta, Julie held senior executive roles across marketing, media, technology, and finance at Merkle (Dentsu), United Business Media, Warner Bros., the Direct Marketing Association, and Citigroup. She is a frequent contributor to industry publications and serves on various boards, with a particular passion for Tendercare, an AI-powered caregiving app revolutionizing how people care for their aging loved ones.

Julie lives in New York with her husband, Mark, and their two children, Audrey and Ryan.