Kazuhiro Shimura is revolutionizing the industry as a new type of creative professional. He leads multidisciplinary innovation at Dentsu’s Future Creative Center. With an academic background in biotechnology, he brings a scientific mindset. Combining creativity and design with technology, data, and business, he creates work that addresses societal challenges and helps shape a better future.

He began his career at Dentsu and later joined Toyota’s mobility innovation team, contributing to i-ROAD—an ultra-compact three-wheeled electric vehicle—and related mobility services exploring new possibilities for the future of urban transport.

In recent years, he has focused on AI-driven creativity and innovation. One of his pioneering inventions is TUNA SCOPE, the world’s first AI system developed to assess tuna quality, designed to tackle structural challenges in the seafood industry in collaboration with the Japanese government and companies around the world.

His work has been recognized at Cannes Lions, D&AD, The One Show, Clio, NY ADC, LIA, Spikes Asia, and ADFEST. He has served as a juror for Cannes Lions, D&AD, The One Show, Spikes Asia, and ADFEST, and is a frequent speaker at major global industry conferences.