For over three decades, Kim has created change-making work for both global commercial giants and critical government clients via leading agencies in London, New York, Singapore, Australia and New Zealand.

A former journalist and then publicist and PR consultant, she turned to commercial copywriting in Sydney - and still looks for the story in every assignment.

Since 2018, she has led creative across VML New Zealand’s Auckland and Wellington offices, specialising in both transformative social marketing and behaviour change communications - as well as creativity that drives brand-building and commercial results.

Her work has garnered hundreds of creative and effectiveness awards, including coveted Golds at Cannes, Spikes, AWARD, Axis, New York Festivals and many more.