Mario Lagos is one of Latin America’s most influential creative leaders. As Founder and Chief Creative Officer at Name, the most awarded independent agency in Colombia at Cannes Lions 2025, he focuses on building ideas that connect brands with culture and create real impact on people’s lives.

Previously, he served as Creative Director at Lowe-SSP3 and Creative Vice President at Sancho BBDO.

In 2020, Agency Scope named him Colombia’s most admired creative by both clients and agency professionals. His work has been recognized with more than 20 Cannes Lions, including Latin America’s first-ever Titanium Lion for Rivers of Light, as well as a D&AD Black Pencil and the Black Pencil of the Decade (2010–2020).

One of his campaigns is featured in the Cannes Lions Game Changers book, which celebrates ideas that have redefined global creativity.

Lagos believes the most powerful ideas are those that move culture, change behavior, and drive meaningful business impact.