Creative Commerce
Matt Gay
Creative Commerce
Matt Gay
Executive Creative Director
adam&eve\TBWA
UNITED KINGDOM
Biography
Matt is Executive Creative Director at adam&eve\TBWA. He joined in 2008 and quickly made his mark with Foster’s ‘Good Call’ campaign and ‘The Long Wait’ for John Lewis & Partners, creating a cultural phenomenon and transforming the landscape of Christmas advertising in the UK.
Over the years, he’s become the ultimate brand storyteller, creating award winning and standout work for the likes of John Lewis & Partners, Volkswagen, Harvey Nichols, H&M, Amazon, Merlin Entertainments and Marmite. Most recently, Matt was responsible for the awarding winning ‘Smugglers’ campaign for Marmite.