Creative Commerce

Matt Gay

Matt Gay
Creative Commerce

Matt Gay

Executive Creative Director

adam&eve\TBWA

UNITED KINGDOM

Biography

Matt is Executive Creative Director at adam&eve\TBWA. He joined in 2008 and quickly made his mark with Foster’s ‘Good Call’ campaign and ‘The Long Wait’ for John Lewis & Partners, creating a cultural phenomenon and transforming the landscape of Christmas advertising in the UK.

Over the years, he’s become the ultimate brand storyteller, creating award winning and standout work for the likes of John Lewis & Partners, Volkswagen, Harvey Nichols, H&M, Amazon, Merlin Entertainments and Marmite. Most recently, Matt was responsible for the awarding winning ‘Smugglers’ campaign for Marmite.

Related Lions Award

Brand Experience & Activation