A multi-faceted National Creative Director with over 16 years of experience in advertising and film, she has spearheaded award-winning, integrated campaigns across emerging channels, television, print, digital, and social media. Her recent 2025 Cannes win includes Garuda Rakshak – The Guardian in the Sky, while her Kyoorius, Good Ads Matter, and AFAQS wins include the Uber Women Safety Campaign. Her brand experience spans Honda, Google, Vistara, the Ministry of Women and Child Welfare, Hindustan Times, Uber, Hero, Pernod Ricard, BMW, DSM, and Jubilant FoodWorks Ltd., among others.

In 2021, she was awarded the prestigious Kyoorius Award for her film on the Farmers’ Protest. She has also won awards for radio spots, digital films, and short films, including a Road Safety film for the Ministry of Road Transport and Highways.

Additionally, she worked on the Beti Bachao, Beti Padhao campaign, advocating for the eradication of female infanticide and sex-selective abortion in India.

She is a storyteller who believes in writing stories with the power to change the world for the better. She sees briefs as opportunities to create love letters. Deeply influenced by everything her city, Kolkata, represents, especially food, books, music, and sleep, she strives not only to be a leader, but a cultural force within the advertising and communications industry. Alongside her professional journey, she continues to pursue her passion for writing and making short films.