Mpume is currently ranked Number 1 Managing Director in Africa and the Middle East by Loerie Awards.

She joined the Joe Public team in 2013 as Business Unit Director, spearheading a portfolio that included the development of brand strategy and ATL campaigns for some of SA’s most iconic brands.

She brings with her a wealth of experience and a BCom Honours in Management from the University of Natal.

Over the years Mpume’s brand portfolio has grown to include diverse categories from financial services, telecoms, media, hospitality and retail to biotechnology, petrochemicals, FMCG, beauty and tourism.

In a world driven by technological and digital advancement and innovation, Mpume strives to stay ahead of the latest trends and developments by continuously honing her knowledge and skills in digital marketing and advertising.

As a result, she has earned a place on the judges' panels of some of the most prestigious awards in the industry, including Financial Mail AdFocus, Bookmarks, and Effie SA Awards.

In addition to leading in the judging arena, Mpume consistently offers her knowledge and expertise through thought-provoking articles and commentary on the business of advertising across numerous publications. In her contributions, she seeks to deliver new ideas and solutions that disrupt traditional methods, shifting the conversation and driving meaningful value to brands.

In addition, Mpume is a board member of the Association for Communication and Advertising (ACA), the official representative body of South Africa's advertising and communications profession, where she occupies a position on both the Executive Committee and the South African Effie Awards Committee.

Mpume's role in Joe Public's growth has been instrumental, and her value was cemented in the business when she became a shareholder in 2019.

As she continues to drive the growth of some of the country's top brands, she remains passionate about the development of young talent, while being a shining example for the world to see black female leadership, diversity, and creativity.