Naoki Tanaka is Chief Creative Officer at Dentsu Lab. With a background in science and technology, he works at the intersection of creativity, technology, and human experience. His projects range from inclusive interfaces that empower people with disabilities to the spatial and show design of global events such as the Olympic and Paralympic Games and World Expos. Moving between experimentation and large-scale cultural moments, he explores how creativity can unlock human potential and design new forms of participation in society.