Oriane Canfrin is the Director of Marketing and Communications at Ecobank Côte d’Ivoire, where she leads the transformation of marketing into a strategic growth driver within one of Africa’s leading banking groups. With over 14 years of experience in brand strategy, communications and customer engagement, she is recognized for shaping impactful marketing initiatives that combine creativity, business performance and social purpose.

She began her career at Unilever through the prestigious Unilever Future Leaders Programme before rising to Category Manager at the age of 25. Today, she plays a key role in advancing Ecobank’s brand and customer experience strategy while championing initiatives that promote financial inclusion and women’s empowerment across the region.

Oriane has served as a juror at several international creativity festivals including Cannes Lions (Shortlisting Jury – Brand Experience & Activation), Dubai Lynx and the Young Lions Competition. Inspired by these experiences, she founded the Thinkle Creative Talks, a platform dedicated to sharing global creative insights.

She is also among the 30 Young Leaders selected by the French-African Foundation and the recipient of the Grand Prix Excellence at the ASCOM Award two consécutive years, reflecting her commitment to elevating African marketing and communication on the global stage.