As SVP ECD at Monks, Pablo leads the creative hub for Latin America, shaping ideas for regional and global clients, helping build brands at the speed of culture.

With 15+ years in the industry, his approach sits at the intersection of entertainment, social formats, and data-driven storytelling. His craft integrates creativity, technology, and media thinking to turn conversations into tangible impact, always grounded in cultural relevance.

This vision has earned him top honors, including Cannes Lions, Clio Sports & Entertainment, the Gerety Awards, LIA, Effie, and El Ojo de Iberoamérica, among others. He has also served as a juror on multiple occasions.

A strong believer in Latin resilience and global craft, Pablo brings a creative lens shaped by curiosity, collaboration, and a refusal to play it safe.