Pum Lefebure is the co-founder and Chief Creative Officer of Design Army. An award-winning creative director and savvy business leader, Pum has developed numerous international campaigns for high-profile clients such as Adobe, MORPHE, Netflix, Hines, The Ritz-Carlton, PepsiCo, JW Marriott, Hong Kong Ballet, and the Smithsonian. Born in Thailand, she brings a global sensibility to American design — a creative point of view that draws from different cultures and resonates with diverse audiences.

Guided by an entrepreneurial edge, Pum has elevated Design Army’s reputation as a trendsetter while establishing her own hallmark: a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking, and industry savvy, she has proven that good design is the cornerstone of good business. Her thought leadership has appeared in Fast Company, The New York Times, Ad Age, Entrepreneur, and Forbes, among others.

Pum has served as Jury President for Cannes Lions Design, D&AD, The Clios, and London International Awards. Her work has earned numerous honors from The One Show, D&AD, Art Directors Club, Red Dot Design Award, AIGA, and Type Directors Club. She has also lectured and led workshops around the world, from Copenhagen and Durban to Bangkok and Beijing. She currently serves as Chair of the Board at The One Club for Creativity in New York City. She was named to Adweek’s Creative 100, recognizing the industry leaders shaping culture and creativity today.