Colombian creative.

Has worked across more than 20 categories and created campaigns for 66 different brands in Latin America.

He has lived in Colombia, Costa Rica, Peru, and Guatemala as Chief Creative Officer for Leo Burnett, DDB, McCann, and Ogilvy.

With 128 awards, he has been honored at Cannes, the One Show, LIA, Clio, the New York Festival, San Sebastián, El Ojo de Iberoamérica, and FIAP, among others.

He has served as a juror on numerous occasions for the New York Festival, Annual Creativepool, El Ojo de Iberoamérica, El Sol, FIAP, Young Lions, and local festivals in various countries.