Rizek Jildeh is a Group Head of Strategy at Adpro& Group, where he leads brand and communication strategy across a diverse portfolio of regional and international clients. With a background spanning Omnicom London and BBDO Dubai, he brings a blend of global rigor and deep local cultural understanding to his work.

Rizek specializes in building distinctive, culturally resonant brand platforms that drive both business growth and creative excellence. His work sits at the intersection of strategy, creativity, and culture, with a strong belief that brands must move beyond generic communication to create lasting mental availability and emotional impact.

He has led strategic thinking across categories including aviation, banking, telecom, FMCG, media, and consumer products, contributing to work that has been recognized at leading regional and global award shows. As part of the Adpro& team, he has contributed to a series of industry firsts for both the agency and the Kingdom across global award shows, helping put Jordan on the international creative map. He has also served as a juror across several regional and global award shows.

Known for his sharp thinking and provocative approach, Rizek is particularly focused on helping brands stand out in an era of sameness, where distinctiveness is no longer optional, but essential.