On a good day Rob’s got lots of problems. Interesting ones. As both a strategic thinker and creative director, he believes that’s where the best ideas come from. Whether it’s launching a craft beer for a brewery with no craft credentials, or getting women to champion men’s mental health, an interesting problem is always going to lead to the most interesting results.

Rob has been solving problems in New Zealand’s advertising industry for nearly 15 years. In that time, he’s helped localize global brands like Subaru, Pizza Hut, and Asahi, as well as helping make local brands globally famous.

* A note to anyone Googling him: he's previously been known as both ‘Robert Longuet-Higgins’ and ‘Big Rob’, but has since shortened his name to ‘Rob Longuet’ in an attempt to appear more normal-sized.