Rose Herceg has built a career as one of Australia’s most respected business leaders, today leading WPP, in Australia and

Aotearoa New Zealand. Rose established herself as a futurist with the 1999 launch of her first business, Pophouse, where she became known for her social forecasting, innovation and business strategy. The business went on to be sold to STW Group, which later became part of WPP. Prior to being appointed CEO of WPP in Australia and Aotearoa New Zealand, Rose was Chief Strategy Officer. Under her leadership, WPP was named as Australia’s only inclusive employer in the advertising industry. Rose is a regular industry contributor, having spoken at SXSW Sydney, Cannes in Cairns, Asia Tech x Singapore, on BBC’s Asia Business Report among others, and written for numerous titles including The Australian’s Growth Agenda. In 2024, Rose was the Cannes Lions Creative Data Jury President. Rose sits on the board of the Advertising Council of Australia, the Australian Association of National Advertisers and the UNStereotype Alliance. Rose has written three books – her latest ‘The Power Book’ has been translated into several languages. Rose received the Small Businesswoman of the Year Award from Prime Minister John Howard in 2002.