Sandra is the CCO International Clients for VML from Madrid but her true creative calling started when she was 2. By painting the walls of her house. With lipstick.

Trained in architecture, she shifted to copywriting and never looked back.

She’s been named Copywriter of the Year, a Pitch 100 Superwoman and her work has earned her cool awards in equally cool festivals like Cannes Lions, D&AD, One Show, Clio, ADC, Eurobest, and Golden Drum. Her career started in Bucharest, Romania, in a boutique agency and really took off in McCann Bucharest and LePub Milano before joining VML.

She leads multidisciplinary teams across EMEA in finding the hook that turns briefs into culturally fluent ideas.

Her favorite colors are pink and green. She loves fashion, dad jokes and she can’t whistle.