Taciana Lopes is the Senior Vice President of Marketing and Communications at Mastercard Brazil, a role she assumed in April 2024. With over 20 years of marketing experience, Taciana has an impressive track record at global companies like Coca-Cola, Visa, and most recently, as the Head of Marketing for WhatsApp in Latin America at Meta. She holds a degree in Advertising and Public Relations from UFMG and the College of Charleston, as well as an MBA from Fundação Dom Cabral. Throughout her career, Taciana has successfully managed projects across various marketing fronts, from trade to performance, driven by her passion for branding.