Veronica Ruiz del Vizo is a leading creative voice in Latin America, a Venezuelan entrepreneur; founder & CEO of Amarillo Creative Lab, a full - service agency focused on modern marketing and communications across the LATAM region and the U.S., with a team of over 150 professionals. She leads multidisciplinary teams developing high-impact strategies for global brands such as Nestle, Mondelez, Unilever, KIA, Pepsico, Bancolombia, Crocs and others.

Recognized by the World Economic Forum as a Young Global Leader and by the White House for her contributions to entrepreneurship, Veronica has built a reputation for applying creativity through modern and digital approaches that drive real business impact. Her work centers on creativity designed for today’s audiences and built to perform across evolving platforms.

She has trained more than 100,000 professionals in digital education and business transformation and is currently leading an initiative to train one million people in artificial intelligence. In Venezuela, she is actively contributing to the formation of educators in AI, expanding access to technological knowledge at scale.

Her mission is to democratize access to modern marketing and AI, empowering leaders and entrepreneurs in emerging markets to scale their impact in an increasingly technological world.