Building Brand and Business Momentum through Pure B2B Creativity

Hear from the marketing leaders as they unpack the strategic thinking behind enterprise-class creative exemplars and key trends and guidelines for great work in a B2B context, and how creative bravery can drive measurable business impact. A candid debate on how senior marketers can defend bold creative ideas as a serious growth lever in B2B under commercial pressure, and whether it’s a more complex job than in B2C.

• How to unleash creativity with cross-funnel relevance?
• What is the difference in the role that creative must play in enterprise marketing?
• How to build a progressive funnel from brand to demand, to support multiple campaigns across offerings and geographies?