<p>We wrap up the summit with a microphone back to the floor. Participants will share the ideas that landed hardest, the assumptions that no longer hold and the strategies they’re ready to rethink. Live takeaways from the room and bold, collective predictions on how B2B marketing will shift in the next 12 months.</p>

From Insight to Action: What the Audience Told Us

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Explore the 2026 Programme for LIONS B2B Summit, an invite only event. 

Lions B2B Summit

LIONS B2B Summit

Schedule

Cannes Lions

LIONS B2B

We wrap up the summit with a microphone back to the floor. Participants will share the ideas that landed hardest, the assumptions that no longer hold and the strategies they’re ready to rethink. Live takeaways from the room and bold, collective predictions on how B2B marketing will shift in the next 12 months.

We wrap up the summit with a microphone back to the floor. Participants will share the ideas that landed hardest, the assumptions that no longer hold and the st

Lions B2B Summit

From Insight to Action: What the Audience Told Us

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