After a briefing from a charity or NGO, you'll have 24 hours to build a creative brief. It'll need to perfectly capture information about the product or service, the client organisation and its aims, and the specific goals of the campaign – the kind that will clearly act as a creative springboard for an agency.
This will be judged by a selection of industry experts before the winner is crowned live at the festival.
Contact your local Festival Representative to find out about the Competition near you.
I wish I could live at a never ending Cannes Lions Festival. The whole thing, including the Young Lions Competitions, is amazing.
Daniel Zaldumbide, Maruri Grey Ecuador