A place for marketers
Connections, learning and growth for your brand – all in one week.
Cannes Lions is your moment to get a business advantage.
Creative companies consistently outperform their peers. Coming to the Festival is your moment to grow your creative confidence, your relationships and your business case for creative marketing – whatever sector you’re in. Accelerate your brand with the tools to help you transform market challenges into competitive advantages, and turn creativity into growth.
Once is impressive, twice is crazy.
We’re thrilled to name Apple as the Cannes Lions Creative Marketer of the Year 2025. Become inspired by its unwavering commitment to creativity, deep understanding of meaningful markets and iconic Lion-winning work across the B2B and B2C space.
"Apple has always existed at the intersection of liberal arts and technology, and we work hard to channel our creativity into content that will inspire our users to unlock their own.”
Tor Myhren Vice President, Marketing Communications, Apple
Explore the ways Marketers can be part of Cannes Lions 2025
New for 2025
Your personal Festival concierge is in the making
This year, our Marketer Pass includes a complimentary concierge service, so we’ll be on hand to orchestrate your group's Festival experience — from pass bookings to securing accommodation in the city of Cannes and surrounding areas.
Get ready for the most intense and transformative week of your professional journey.
Juliana Oliveira
International Marketing Project Manager
L'Oréal, France
Find career direction, fast-track new skills
Student Pass
The perfect place to start your career.
Young Lion Pass
Jumpstart your creative journey.
Brand Marketing Academy
Exclusive learning for new marketers.
Network with marketing leaders, develop your skillset
Marketer Pass
Middleweight marketers, this is for you. The Marketer Pass offers you a bespoke learning experience during the Festival – with greater access to speakers and the chance to be part of a like-minded group of marketing industry peers, leaving you with a refreshed network full of inspiration.
LIONS Marketers
A private community for senior marketers who want to shape the future, working together to accelerate change. Every year the community meets at Cannes Lions to accelerate change – sharing best practice and solving their marketing issues to improve the industry.
Reach the top of your game, grow your influence
CMO Accelerator Programme
Leadership and networking for senior marketing leaders
Cannes Lions Curated
Maximise your team's Festival experience.
CMO Growth Council
Connect with global brand leaders.
If you’re looking to transform holistically and catalyse your career, Cannes Lions is where you need to be.
Courtney Williams
Brand & Marketing Manager
Le Coq Sportif & Joma Sport
It’s proven that creativity drives growth. In fact, your business is 6x more likely to grow if you’re prioritising it. But do you know why?
Discover how creativity and business growth combine with LIONS Advisory – and head into the next stage of your marketing journey with confidence.
There’s a pass for everyone.
Explore all the ways you can be part of Cannes Lions in 2025.
