Akinpelumi is an award-winning Creative Director and Design Director | Client Partnerships at NBCUniversal with over 20 years of global brand storytelling across 9 markets and 3 continents.

He has built campaigns for some of the world's most iconic brands, guided creative teams through complex multi-platform projects, and held one uncompromising standard across every brief, outstanding creative that connects with people and performs in market.

His work spans the full 360° spectrum: brand identity, campaign concepting, key art, broadcast, digital, print, experiential, and retail. From stewarding Coca-Cola's "Real Magic" platform to developing brand architecture for NBC Sports and NBC Entertainment. From luxury identity for Scott Kay and Donna Morgan to culturally resonant campaigns for Telemundo's FIFA World Cup. From British Airways, Mercedes-Benz, Johnson & Johnson, and Global Citizen to telecom and consumer goods across Africa and the Middle East with Zain and PZ Cussons. From the creative floors of Ogilvy, Grey, McCann, and TBWA to the halls of NBCUniversal.

His perspective is global. His creative philosophy is simple:

"Creative that doesn't just look good. Creative that does something and proves it."