Ale Houston is a Paraguayan creative industry leader and entrepreneur with nearly two decades of experience driving audiovisual excellence and international business growth. As Founder and Executive Producer of The Lab, Ale has built one of Paraguay’s most awarded production houses, delivering high-end commercials, branded content and documentaries for more than 40 markets across the Americas, Europe and Asia. Under his leadership, the company has been recognized multiple times as Paraguay’s top production company and has developed a reputation for combining world-class craft with outstanding value.

Beyond his company, he has played a key role in strengthening Paraguay’s creative economy. He serves as President of Paraguay's Creative Industries Federation, representing thousands of professionals and hundreds of companies across multiple sectors including audiovisual, music, design, software and gaming. His work focuses on opening frontiers, policy development and creating new opportunities for Paraguayan talent.

He has also led initiatives such as the Paraguay Film Summit, designed to position Paraguay as an emerging global production destination for studios, streamers and brands.

Known for blending entrepreneurial vision with creative sensibility, he is recognised as a connector between talent, business and culture, helping place Paraguay on the international creative and production map.