Founder and General Manager of Artcoustic Studio, a creative design and production agency specializing in animation, visual storytelling, gaming, and digital experiences, contributing to the evolution of Morocco’s creative industries. President of the Animation, Gaming, and Digital Arts sector within the FICC (CGEM), playing a key role in structuring and advancing the ecosystem.

Producer of the first fully Moroccan animated series for national broadcasters (2M, SNRT) and international distribution, including Sondouk Tourat for TV5 Monde. Founder of Flow Motion School, a vocational program supporting emerging talent in animation, design, and video game development.

Currently developing international co-productions across France, Belgium, and Canada, including Malik (Cannes) and Harun & Mamun (Annecy).