Arjen Tarras is Executive Creative Director at VML Belgium. He has worked at agencies including Duval Guillaume and has been at VML for nearly a decade, drawn to ideas that actually change things.

His work includes Cannes Lions-winning Call Glenn for Child Focus, which used the phone number of a real victim of sextortion to raise awareness and contributed to political action in Belgium, and Telenet’s .comdom, the world’s first digital condom designed to help young people navigate online intimacy more safely.

His work has earned over 150 national and international awards across multiple disciplines, reflecting a consistent focus on ideas that go beyond communication and drive real-world impact.

Two years after winning in the Health & Wellness category, he now returns to judge the same category.