Named one of Campaign Asia-Pacific’s Women to Watch 2024, Asma is a multi-award-winning Senior Creative Producer and Director with over 15 years of experience in the creative industry. She specialises in delivering innovative digital media and film productions that inspire change and spark meaningful conversations.

As the founder of Pakistan’s only female-led service-based production house, Asma has led cross-functional teams to produce bold, impactful campaigns that champion gender empowerment and social justice. Her work has received global acclaim, including Pakistan’s first-ever United Nations Foundation Grand Prix for Good at Cannes Lions (2024), Grand Prix of the Year at MadStars (2024) for a campaign against child marriage, and the prestigious Glass Gold Lion at Cannes Lions (2023) for advancing gender equality.

Her creative contributions have also been celebrated by D&AD, Clio Awards, The Loeries, London International Awards, Dubai Lynx, The Andys, and many other prestigious award shows.

Passionate about storytelling as a force for change, Asma continues to push creative boundaries across the APAC and global markets. She is a dedicated advocate for women’s representation in media and remains committed to mentoring and empowering the next generation of creatives around the world.