Breana Auberry is the Global Brand Director at the LEGO Group, leading brand collaborations and culture marketing. Her work is focused on building strategy and supporting the organization as it deepens its role in culture, helping shape how it engages communities and drives meaningful impact across global audiences.

Across her career, she has held roles at JPMorgan Chase, 100 Thieves, Intersport agency, and Nielsen, as well as building her own consultancy, Black Thread Marketing. She has developed partnerships and cultural platforms across music, sports, and gaming/entertainment, working with leading global brands including McDonald’s, Under Armour, Spotify, Samsung, Tito’s Handmade Vodka, 7-Eleven, and more.

Her work extends into grassroots and community impact, including a multi-year partnership with the North Halsted Business Alliance to produce large-scale LGBTQ+ programming and festivals in Chicago. She was also celebrated by ForbesWomen for her work in creating a multi-year summer event series spotlighting LGBTQ+ women.

She is known for translating cultural insight into action and building movements with energy and purpose.

Every now and then, you can find her behind a set of CDJs, playing house and hip hop.