Emma Barratt is one of the creative industry’s trusted leaders in design and branding. As Global Executive Creative Director at Wolff Olins, she leads bold, future-facing transformations for a range of the world’s most influential companies, including Decathlon, Uber, GSK, Hyundai and Google.

Known for her ability to translate creative vision into commercial impact, Emma works directly with CEOs, CMOs and leadership teams to create transformative brands that move businesses, people, and the world forward.

Proudly neurodiverse, she always provokes new thinking - her biggest strength lies in applying innovative concepts to clients' challenges, bringing them to life in new ways. Emma is a female, dyslexic, from a working class background - a rarity in creative leadership - and actively coaches and mentors people from diverse backgrounds to thrive in the industry.