Hannah Johnson is the Creative Strategy Lead at Snap Inc. for the DACH region, where she operates at the definitive intersection of craft, creativity, and emerging technology. With 18 years of experience across agencies and global platforms, she is known for pushing the boundaries of digital storytelling—transforming tools like augmented reality and AI into culturally resonant, high-impact narratives.

Her approach is rooted in the belief that the strongest ideas occur when craft and concept are inseparable. Having held senior leadership roles at TBWA, Leagas Delaney, and Demodern, Hannah has led high-impact creative for global icons including Netflix, Heineken, and Nivea. Her work is defined by a commitment to making advanced technology feel intuitive, invisible, and ultimately, a meaningful part of the cultural zeitgeist.

Beyond her professional output, Hannah is a catalyst for industry change. A juror for the world’s first AI Art Magazine and the Cannes Lions Digital Craft Jury, she is an active architect of a more inclusive creative future. As a co-founder of ADC Future Females and WIT Germany, and a mentor for the Fine Arts Creative Impact League, she remains a committed advocate for the next generation of creative talent.