BETC POP Names Hélène Daubert VP Create

Expanding production into new creative frontiers

BETC POP (Havas Group) has tapped Hélène Daubert as VP Create, a newly crafted role with a wide remit: in-house and external production, post, print, AI, and projects pushing beyond traditional advertising. She also takes a seat on BETC’s executive committee.

POP is more than a production arm—it’s a transformation hub. It serves as a shared resource across all BETC creative entities, designed to turn big ideas into flawless execution. Think of it as a strategic playground built to expand the reach of creativity.

Daubert joins from DIVISION, where she sharpened a culture of independence, curiosity, and relentless craft, working with international directors, top-tier talent, and global brands. At BETC POP, she’s set to accelerate momentum, building stronger bridges between creativity, production, and innovation.

Her arrival underscores a bold, forward-looking trajectory that lines up seamlessly with BETC’s creative DNA.

‘It’s not just about having ideas or shooting them. It’s about making them live—in the right tempo, with the right talent, and the right standards. That’s the key.’ — Hélène Daubert