Karl never belonged in advertising. Growing up in Brooklyn, he admired the jingles of local legends like Cellino and Barnes before global giants like Coca-Cola. Commercial breaks were his childhood enemy. DVRs and ad blockers are some of his favorite inventions. But sometimes the thing you’re running from is the thing you’re actually chasing.

Healthcare advertising was a calling. Whether Karl was working on his next short story, dangling in strange places for the best photo, or conducting research on unusual human behavior, art and science have always been inextricable from his life.

Karl has a strong passion for the underserved and the overlooked, building brands and campaigns over the last 10 years in rare disease and oncology that have earned him the recognition of his peers, including multiple award wins and jury selections at Clios, London International Awards, The ONE Show, ADC, New York Festivals, MM+M, and Lisbon International Advertising Festival.

Karl believes there’s much more to life than winning awards, so he also devotes his time each year to mentoring the best and brightest young black talent, working with portfolio schools such as ONE School and D&AD Shift to help break down barriers in advertising.