Kate Torrance joined SickKids Foundation in 2015 as part of the core team that developed and launched the globally recognized and awarded ‘SickKids VS’ brand platform. As VP, Head of Brand, Kate is responsible for ensuring SickKids remains the number one charity brand in Canada. In addition, Kate collaborates with all the fundraising portfolios at the Foundation to provide content and communications strategies that drive business results. Previously Kate spent 20 years working for top-tier advertising agencies and led national integrated advertising campaigns for brands including Bell, Budweiser, Corona, Starbucks, Coca Cola, and Quaker.