Film Craft

Luciana Pessoa

Luciana Pessoa
Film Craft

Luciana Pessoa

Executive Director and Partner

Lado Animation

BRAZIL

Biography

I'm a Brazilian, mother of twin boys, Executive Director, and Entrepreneur with over 20 years of experience in marketing, advertising, and film & animation production. My focus has been on developing business strategies, sales, leading teams, and managing projects.

As Co-founder of LADO Animation, I've been involved in creating the studio since its launch in 2011 and have played a key role in expanding the studio internationally. I've led projects for major brands and agencies in Brazil, the United States, France, Switzerland, the United Arab Emirates, Australia, China. among others, some of which have been awarded by many renowned festivals such as Cannes Lions, D&AD, One Show, Clio Awards, and Promax.

I believe that using innovative approaches, consistently reviewing processes, and deeply connecting with people are essential for driving business growth and achieving exceptional results. I am committed to promoting collaborative environments that inspire creativity, embrace new technologies, and empower teams to deliver impactful solutions.

Related Lions Award

Design