Mandi Fine
Mandi Fine
CEO and Founder
FINE
SOUTH AFRICA
Biography
Mandi is a creative entrepreneur who epitomises the balance between art and science. Mandi is widely recognised as a thought leader and expert in healthcare communication globally.
By combining her clinical and scientific training together with her communication experience, Mandi provides strategic insights to global and African clients, helping them to create simplicity from complexity, focus on behaviour change and technology adoption, and create business value.
26 years ago, Mandi founded FINE, a strategic communications consultancy that works with the world’s top brands and corporations in healthcare.
Alongside this, Mandi’s NGO work and models for sustainable development have been recognised and rewarded.
In 2019, she started FINE For Good, an NGO offering marketing and communication support to uplift and upskill organisations working with previously disadvantaged communities in South Africa, focusing on building capacity and sustainable models for impact.
Mandi serves as a Board member of SA Heart, South Africa’s Cardiology Society and is responsible for globally acclaimed campaigns that use AI and music to screen for and create awareness of cardiovascular disease amongst taxi drivers in SA.
Mandi knows it’s going to be a FINE day when it starts with her hiking shoes on and exploring her home city of Johannesburg, that she so loves.