Marília Zanoli is the CMO of Kimberly Clark Brazil.

A professional with 24 years of experience building and scaling businesses within blue‑chip FMCG companies. Known for combining strategic rigor with creativity, she has a strong track record of launching iconic brands, revitalizing portfolios, and leading complex business turnarounds across highly competitive markets.

Her career spans Personal Care and Beauty, Foods, and OTC, with deep expertise in business transformation, including company integrations and M&A environments. Marília has operated successfully at global, regional, and local levels, leading some of the most recognized brands in the world such as Dove, TRESemmé, NIVEA, Allegra, and Huggies always balancing brand purpose, creativity, and commercial results.

Her passion for creativity led to 2 Cannes Lions for Sanofi and Unilever, 5 Effies and Clio Awards.

An expert in end‑to‑end brand management, she drives growth from fundamentals and positioning to communication excellence and executional impact. Her leadership style blends creative thinking with data‑driven decision‑making, ensuring brands remain culturally relevant while delivering sustainable business performance.

With solid experience in full P&L ownership, Marília is highly skilled at connecting brand building to tangible results. She is also recognized for leading large, remote, and multicultural teams, fostering collaboration, innovation, and high performance in complex, fast‑moving organizations.