Paola Aldaz is a dynamic and results-driven professional with a strong track record of working with globally recognized brands such as Visa, MasterCard, Coca-Cola, DDB Group, and Disney, as well as various consulting firms. Her experience across these organizations has equipped her with a deep understanding of diverse industries, business environments, and high-performance standards.

Currently, Paola is part of Grupo Keralty, where she contributes to the health and wellness category across a broad and complex ecosystem of businesses, including insurance, healthcare service delivery, social impact initiatives, and education. In this role, she brings a strategic and holistic perspective to driving value marketing and innovation within the sector.

She combines strategic thinking, adaptability, and creativity to navigate complex challenges and deliver meaningful results.

Throughout her career, she has demonstrated a proactive mindset and a commitment to excellence in both corporate and consulting environments. Passionate about continuous growth, she is driven by purpose, guided by integrity, and always open to connecting, sharing ideas, and creating impact through meaningful collaboration.

She is passionate to build cross-functional teams to innovate and develop them to High Performance & Digital Culture.

She has been awarded with more than 30 recognitions including Cannes Lions, Effie’s, #womentowatch 2017, Best Marketeer Latin-American 2018; DDB: 2021 #1 Most Effective Agency in Colombia and Latinoamérica & 2022 #2 most global effective agency. Author of Brandexponential, an Amazon bestseller, and university professor of innovation & marketing.