Born into the culture-rich center of Hanoi, Vietnam, Phuong is currently a young director instilling quality and dedication into every project he does. Starting out as a fashion photographer, Phuong naturally transitioned into directing and brought with him an incredible talent for handling different styles and utilizing textures. Having 10+ years of experience as a dancer, Phuong also expresses impeccable musicality and rhythm in his work. With extensive knowledge in being a producer as well, Phuong knows it takes a whole lot more than just creativity to craft a perfect video project. Phuong's extensive collection of work notably includes music videos with international and Vietnam's top artists like BBNO$, Đen, Bích Phương, MCK, tlinh, Suboi, Chi Pu, De Choat, MIN and many more.

Phuong’s extensive list of trusted partners includes Apple, VTV, Porsche, Netflix, Vietnam Airlines, Samsung, Piaggio, Heineken, Yamaha, Panasonic, VinFast, Garena, VNG, 88rising, Clear, and Maybelline.