President
Industry Craft

Rafael Gil

Rafael Gil
President
Industry Craft

Rafael Gil

Chief Creative Officer

Artplan

BRAZIL

Biography

Rafael Gil is the Chief Creative Officer at Artplan, the largest independent agency in Brazil. He has worked at leading agencies such as Africa, VMLY&R, and AlmapBBDO. Rafael has won more than 50 Cannes Lions across multiple categories, including three unprecedented Grand Prix for Brazil in Glass, B2B, and Industry Craft. His work has also been exhibited in museums in New York and Los Angeles, and he is currently ranked as the #1 art director of all time in Lürzer’s Archive history.

A four-time Effie Grand Prix winner (2015, 2016, 2023, and 2024), Rafael has earned Gold at every major international award show, including D&AD, The One Show, Clio, Andy, LIA, El Ojo, and others. Among his most notable campaigns are Generation – VW 70 Years for Volkswagen; Earth4 for the UN Global Compact & B3; I Am for Starbucks; Guarded Bus Stop for Eletromídia; Atacama Fashion Week for Desierto Vestido and Fashion Revolution; and Nigrum Corpus for Idomed and Yduqs Institute, which won a Grand Prix in Industry Craft in 2025. With a background rooted in design, art direction, and storytelling, Rafael is recognized for his ability to connect meticulous craft with emotionally powerful ideas, creating work that resonates both culturally and globally.

Related Lions Award

Design