Raya AbuJaber is an award-winning Creative Director from Jordan with over 10 years of experience creating culturally resonant work recognized regionally and globally. Throughout her career, she has helped bring multiple creative firsts to Jordan, contributing to the country’s growing presence on the global advertising map. Her work is driven by a belief that creativity should not only build brands, but also move culture, challenge perceptions, and create meaningful visibility for underrepresented voices.

She has been recognized as a Next Creative Leader by The One Club, completed the Cannes Lions Creative MBA, and has been selected as a jury member for leading global advertising festivals. Her creative journey has been shaped by storytelling, strategic thinking, and a deep connection to the region she represents. As a female Creative Director from Jordan, Raya is passionate about opening doors for more women in the industry and proving that powerful ideas can come from anywhere, especially from places still fighting to be seen.