Sarah Amatori is Creative Director at McCann Health Boot.

After more than 10 years in consumer advertising at leading international agencies in Italy, healthcare communication changed her life. And she believes that it can have a meaningful impact in the lives of other people too.

Her work is driven by a strong interest in society and by a special vocation for finding that point where health meets culture. She falls in love with ideas that bring health closer to people, break down boundaries and remind us that, ultimately, health is about life itself. This perspective leads her to work at the intersection of creativity, innovation and storytelling, exploring how brands can act as relevant cultural players and contribute to broader cultural progress.

Her work has been recognized with numerous national and international awards, such as ADCI, Creative Floor Healthcare Awards, New York Festivals Health Awards, The One Show, Eurobest and Saniss Awards. She served as President of the Healthcare Jury at the ADCI Awards and has also been a juror at leading international creative awards including LIA, Eurobest, the New York Festivals Health Awards and Saniss Awards.