In an industry as tough and vulnerable as advertising, Sergiy is still the guy who truly believes in the magic of ideas. To him, a great concept shouldn't just help a client sell products; it should have the power to change people’s lives for the better. It might sound a bit naive, but it’s the philosophy that drives his career.

Sergiy started as a copywriter at Saatchi & Saatchi Ukraine decade ago and has risen to become its Creative Director. Under his leadership, the agency has been named the most creative in the country for several years and remains the only Ukrainian agency to win at Cannes Lions five years in a row. Personally, Sergiy is one of Ukraine’s most awarded creators, with 7 Cannes Lions (including the country’s first-ever Gold) and nearly 300 international awards from shows like The One Show, Eurobest, Andy’s, LIA Awards, Golden Drum, Mad Stars, ADC*E, Effie.

Beyond the agency, he shares his expertise as a contributor to Forbes Ukraine and as a speaker at both local and international creative events. His portfolio includes global giants like Coca-Cola, Sprite, Visa, P&G, Oreo, Dirol, Milka, Toyota, Lexus, Kernel alongside impactful work for Amnesty International, Ministry of Foreign Affairs of Ukraine etc. His work for clients is always defined by dual focus: delivering significant business growth for brands and creating a meaningful social impact.

When he’s not chasing the next big idea, Sergiy is a dedicated sports fan, a jersey collector, and a Star Wars universe diehard. Above all, he’s a proud father who finds his greatest inspiration in his young daughter.