Digital Craft

Tim Devine

Tim Devine
Digital Craft

Tim Devine

Chief Invention Officer

AKQA

GLOBAL

Biography

Tim Devine is the Global Chief Invention Officer at AKQA, sitting on the agency's Global Executive Committee. His career bridges European media arts, academic research in Human-Computer Interaction, and global creative leadership — a path built on the principle that technology should solve real human problems, not just communicate brand messages.

Devine holds an MA in Interface Cultures from the University of Arts Linz, Austria, and co-founded both Neon Golden, a VJ and visual arts collective, and Media Lab Melbourne, an interdisciplinary maker community. Before entering the agency world, he served as Artist-in-Residence at the State Library of Victoria.

At AKQA, his "Applied Invention" philosophy has produced a portfolio of award-winning work including Action Audio, which lets blind and low-vision fans experience live tennis through 3D spatial sound; Code of Conscience, a GPS-enabled hardware intervention to combat illegal deforestation; The [Uncertain] Four Seasons, an algorithmic recomposition of Vivaldi driven by climate prediction data; Nike's Never Done Evolving, which used AI to model Serena Williams across eras — winning a Cannes Lions Grand Prix in Digital Craft; and Netflix's It's What's Inside, which took home a Grand Clio for innovation in interactive entertainment. His work spans Cannes Lions, D&AD Yellow Pencils, and an Ars Electronica STARTS Prize Honorary Mention.

Based in Queenstown, New Zealand, Devine now leads AKQA's global invention strategy — twelve annual design sprints aimed at building scalable products and joint ventures.

Related Lions Award

Design