Vicky is driven by a profound passion for discovering impactful ideas, compelling insights, and innovative avenues that craft fresh and unforgettable consumer experiences. Her expertise led to invitations as a jury member for ADfest 2025, Spikes Asia 2014 and 2018. Over time, she has been sought after for numerous other prestigious awards.

Vicky possesses a robust skill set encompassing Digital Strategy, Art Direction, Mobile and Integrated Marketing. Since 2018, serving as the Executive Creative Director at Medialand, she has led six creative teams comprising over 30 creative members. Under her guidance and collaborative efforts, they have garnered numerous international and Taiwanese awards, including the One Show Asia Award, LIA China, and the Effie Greater China Award. To date, their achievements proudly boast 3 Grand Prix, 32 Gold awards, and a collection of over 200 trophies.