Vicky Lee is the Executive Creative Director of Medialand Digital Strategy, a member of the Hakuhodo network, where she has led the agency’s creative vision since 2018. With deep expertise across digital, art direction and integrated marketing, she oversees six creative teams of more than 30 creatives, shaping work that connects Sei-katsu-sha insights with brand experience.

Driven by a constant curiosity for powerful ideas, sharp insights, and new ways to engage audiences, Vicky has built a reputation for turning creativity into work that is both culturally relevant and effective. Under her leadership, Medialand have earned recognition at both international and Taiwanese award shows, including One Show Asia, LIA Chinese Creativity, and Effie Greater China.

To date, her achievements include 3 Grand Prix, 32 Gold awards, and more than 200 trophies in total — a reflection of her ability to lead with both creative ambition and consistency.

Vicky’s industry perspective has also been recognized beyond the agency world. She was invited to serve as a jury member for ADFEST 2025 and Spikes Asia in 2014 and 2018, and has continued to be sought after by other prestigious award programs throughout her career.