Vitor Hugo Favero is a Brazilian creative professional currently working as Global Design Lead at McCann. He believes in the power of design to inspire great ideas and craft unique stories.


His accolades include being named the world’s #1 Design Director in the D&AD Annual Rankings and winning a Sports Emmy® Award for Outstanding Digital Innovation with FCB New York and Michelob Ultra on the ‘Dreamcaster’ project. He was also part of the group behind the ‘Caption with Intention’ project, recognized by the Academy of Motion Picture Arts and Sciences with an Oscar in the Academy Sci-Tech Awards. Additionally, he has been recognized at Cannes Lions, The One Show, ADC, Clios, LIA, Andys, Eurobest, and The Drum Awards, ranking as the #1 Most Awarded Art Director in the Cannes Lions Creativity Report.


Vitor's passion for creativity started as a kid, turning his bedroom walls into his first canvas. This playful curiosity eventually led him to a career in design and art direction. Today, that same sense of exploration drives his work, keeping his approach fresh. Just like a kid who has just learned how to hold a pencil.