Tying to find the human truth behind every idea, a graduate of Visual Communication and Design with a minor in Advertising Psychology.

Her career in creative advertising began with both local and international brands across the MENA region and Saudi Arabia, building expertise that spans Telecom, Aviation, Automotive, Real Estate, Banking, and F&B. From the Red Bull activation era to launching STCPay; one of the most impactful banking brands in the Kingdom she has been at the center of industry-defining campaigns.

At JWT, she played a key role in STC’s brand transformation, before moving into consultancy, where she led as a Creative Strategist and Creative Lead. There, she embraced risk and innovation, reshaping communication, building MOC’s content arm Sound of Saudi under the music commission, and leading the repositioning of Spotify in KSA.

Educated in the Kingdom and abroad, Yasmin blends global exposure with a local lens, reflecting both in her work. She is always in pursuit of ideas that resonate universally and transcend culture, market, and technology, creating meaningful engagement that thrives across platforms. Along the way, her work has earned recognition with award-winning creative projects.

Most recently at Leo Burnett, she spearheaded the brand revamp launch of Saudi Arabia’s national carrier Saudia Airlines, along with the transformation of AlFursan Loyalty program For Life to become the biggest loyalty program in the KSA. Lead on McDonald's western and southern region in Saudi, along with a wide portfolio of clients.

Today she start’s her journey with Saatchi & Saatchi leading on Saudi tourism authority globally and locally as well as Sting, Red Sea global and many more.