Yoshihiro Kono is a Senior Art Director at TBWA\HAKUHODO in Tokyo. He began his career as a graphic designer at a design studio before joining TBWA\HAKUHODO, where he has developed creative work across advertising, branding, products, and television. In 2018–2019, he spent a year at TBWA\MELBOURNE in Australia, expanding his international perspective and further refining his creative approach. He has also studied MBA courses in Marketing & Strategy and Critical Thinking at GLOBIS University.

Born in Hiroshima, Japan, his family history has shaped his belief in the power of creativity to contribute to peace and social change, a perspective he also puts into practice through pro bono work with a Hiroshima- and Tokyo-based international peace initiative called CEAPP. He believes the best design changes behavior, not just appearance, and approaches creativity as a tool for solving fundamental challenges with meaningful impact on business and society.

His work has received numerous domestic and international honors, including Cannes Lions Gold, AD STARS Grand Prix, ADFEST Grand Prix, LIA Gold, Red Dot, and ACC Gold. He was also ranked No.1 in Campaign Brief Asia’s Japan’s Hottest Creatives and has served as a jury member for the Design category of the Young Cannes Lions from 2024 to 2026.