Skip to Content

Print & Publishing Lions

The Print & Publishing Lions celebrate creativity in circulation.

The history of the Print & Publishing Lions

The Print & Publishing Lions were established in 1992 as the Press & Poster Lions. This launch marked a significant shift in the Festival’s direction, expanding its focus beyond film to encompass a broader range of advertising mediums.

The Award has been updated and refreshed a number of times to ensure it continues to accurately celebrate and reflect the publishing industry.

What kind of work can be entered?

Published media including newspaper and magazine adverts, books, magazines, newspapers, covers and digital publications.

What’s the Jury looking for?

The work should demonstrate ideas that leap off the page.

It should show ingenuity and outstanding craftsmanship in published media including books, magazines, covers and digital publications for public distribution.

BRAIDED HISTORY | L'ORÉAL DE PUERTO RICO | DDB LATINA PUERTO RICO, GUAYNABO | GOLD, PRINT & PUBLISHING LIONS | 2024

A. Print & Publishing: Sectors

The same entry can be submitted only once in this section.

B. Publications

The creation of original printed or published media. This may include, but not be limited to, books, magazines, covers and digital publications. The submission should indicate whether only the cover or the whole publication should be considered/judged.

C. Innovation in Print & Publishing

If you're submitting more than one execution, please upload all executions in a single digital presentation image.

D. Culture & Context

Work that is brought to life through cultural insights and regional context.

If you're submitting more than one execution please upload all executions in a single digital presentation image.

Work will need to have been executed during the eligibility period of 8 February 2024 – 10 April 2025.

Is there a limit to how many times I can enter?

There is no overall limit to how many times the same piece of work can be entered into Print & Publishing as long as the categories chosen are relevant.

Exceptions:

  • The same piece of work may only be entered once in ‘A. Print: Sectors’.
  • In section A, each execution constitutes one entry and all executions must have run within the eligibility period.
  • In sections B, C and D, multiple executions may be entered as one entry. However, all Print & Publishing executions must have run within the eligibility period.

LIFE IS NOT AN IKEA CATALOGUE | IKEA | TRY, OSLO | BRONZE, PRINT & PUBLISHING LIONS | 2024

Recycle Me

Cannes Lions 2024 Grand Prix Coca-Cola / Ogilvy New York / 2024

Coca-Cola creatively crushed its logo to promote behavioural change. The campaign spanned OOH, print and digital across the Americas, achieving 140m impressions in the first week.

RECYCLE ME | COCA-COLA | OGILVY NEW YORK | GRAND PRIX, PRINT & PUBLISHING LIONS | 2024

Why the work won

The Print & Publishing Jury awarded this work the Grand Prix for its simple approach and effective execution. Jury President John Raúl Forero described the work as “a reminder of the power of simplicity, boldness, purity and elegance in print advertising”.

RECYCLE ME | COCA-COLA | OGILVY NEW YORK | GRAND PRIX, PRINT & PUBLISHING LIONS | 2024

Inside the Jury Room: Print & Publishing Lions

To hear more from the Jury and how they decided on the winning work, check out the video below.

What are the judging criteria?

The main criteria considered during judging will be the idea, the execution and the impact.

What do I need to provide with my entry?

To enter, you’ll need to complete an online entry form, which can be found on the Cannes Lions entry site. In the ‘Written Explanation’ section, you’ll be asked to provide the Jury with everything they need to know about your work.

You’ll also be able to submit optional supporting materials to provide additional context with your entry.

All case films, films, demo films and original content must be subtitled in English.

Detailed information outlining the entry process can be found on A Guide to the Cannes Lions Awards.

What if I don’t have all the details right away?

Don’t worry – you can fill in the form in any order and save your progress at any time while it’s still in the pending stage. However, please only check out when your entry is 100% complete as no changes can be made to your entry once you’ve clicked “Submit” and “Checkout”.

Here’s the questions you’ll be asked regarding your work.

To start your entry to the Print & Publishing Lions, go to our Awards page.

The Jury will refer to the written explanation you provide throughout the judging process. Our advice is to provide as much relevant detail as possible.

When answering the following questions keep the main element you’re trying to celebrate in mind (e.g. the storytelling, the strategy, the craft, the use of data).

The bullet points under each question are prompts designed to guide your thinking, based on the factors the jury will be considering when reviewing your work. You might not need to use them all, and that’s totally fine. They’re there to help you consider what’s most important in your work.

Questions

Category Specific Questions

MELBOURNE | SLEEPZONE | ADPRO OMD, AMMAN | BRONZE, PRINT & PUBLISHING LIONS | 2024

Contact us

Everything you need to know to enter

For more detailed information on how to use the entry site, craft a compelling submission or submit your work we have a whole range of resources.

From Entry Guides that give you a step-by-step overview of the entire process to the Entry Kits that provide all the detailed rules and requirements for each and every category.

Information and advice on how to enter

We are here to help

As Awards Experts, we know the Lions inside out. We can help with:

  • Sharing the updates to the Awards for 2025
  • Offering best-practice advice on how to craft a compelling entry
  • Discussing your work and relevant categories
  • Scheduling regular catch-ups to answer any questions that arise throughout the entry process.

Whether you have a specific query or would like expert advice, get in touch today.

Email: awards@canneslions.com Helpline: +44 0 20 7046 1155