Spotlight: Creators
This is your moment. Make history.
The creator economy has grown by $45 billion in the last year. In 2025 the Social & Creator Lion was updated to reflect this growing space, resulting in a new benchmark for audience engagement.
They [creators] are an essential part of a modern marketer's toolkit in a world where TikTok is a search engine, social algorithms create bubbles of like-minded micro-communities, and personal recommendations have never been more important.
Beth Keamy
Chief Digital Officer, TBWA\Media Arts Lab
2025 Social & Creator Jury President
Explore some Lion-winning creator work
FEELIN PLANTY GOOD
HAVAS, NEW YORK, SILK, 2025
FOUR SEASONS BABY
WE ARE SOCIAL, TORONTO / FOUR SEASONS HOTELS & RESORTS / 2025
THE FLIPPER
LEPUB, AMSTERDAM, HEINEKEN, 2025
VASELINE VERIFIED
OGILVY, SINGAPORE, UNILEVER, 2025
NAME THIS OREO
VML, NEW YORK, OREO, 2025
DISS-MAS
VIRTUE WORLDWIDE, NEW YORK, MGA ENTERTAINMENT, 2025
Watch last year’s Inside the Jury Room
Start your Creator journey here:
Explore the Social & Creator Lions
Learn more about judging criteria and categories for the Creator Lions in our ‘What you need to know’ guide.
Want to attend Cannes Lions?
The Creator pass is designed especially for the creator economy.
Got questions?
If you get stuck at any point or need more information our awards experts are available for any help you might need.
Want to learn more about LIONS Creators?
LIONS Creators is a dedicated pass, programme and place for creators at the Cannes Lions International Festival of Creativity.
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