Spotlight: Creators
This is your moment. Make history.
Learn how the Social & Creator Lion has been updated for 2027 to better centre creators and get inspired by six of last year’s winners, alongside advice from the 2026 Jury.
I won a Silver Lion for Social & Brand Partnership and it all started with a jingle that I created in my bedroom and posted to TikTok. And it has catapulted to winning one of the most coveted awards in creativity and marketing. I get to leave here feeling more confident in myself with a lot more connections.
@romeo.show
Explore some Lion-winning creator work
The Dr Pepper Jingle
Vaseline Originals
Om Bdr
The GymTok Menu
Firecatchers
Vaseline and The Real Nigerian Prince
When fans and creators bring you an idea, you need the curiosity to recognise it, the judgment to see where it could go, and the confidence to give them room to run.
Drew Panayiotou
Chief Marketing & Innovation Officer
Keurig Dr Pepper
What’s new for 2027?
The Social & Creator Lion has been updated to centre social-first ideas.
The Lion now defines ‘Creators’ as ‘individuals whose influence is built through original content on social platforms’ to help distinguish between celebrity-led work and authentic creator partnerships.
Across the subcategories, the updates draw a clearer distinction between meaningful real-time participation and standard reactive activity. They place greater emphasis on culturally aware community engagement and social-native storytelling.
Watch last year’s Inside the Jury Room
Start your Creator journey here:
Explore the Social & Creator Lion
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LIONS Creators is a dedicated pass, programme and place for creators at the Cannes Lions International Festival of Creativity.
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